How We Cut Marketing System Costs by 57% with HubSpot | Case Study

Written by Joy Okere | Dec 21, 2024 8:45:40 PM

The Marketing Platform Cost Challenge for Small Businesses

Introduction

When marketing platform costs threaten your small business budget, it's time to evaluate alternatives. This case study shows how we helped [client industry] reduce their marketing automation expenses by 57% while improving performance—by migrating from Salesforce Pardot to HubSpot Marketing Hub.

Quick Stats

Before: $46,000/year (Pardot)
After: $19,200/year (HubSpot)
Savings: $26,800 (57%)
Timeline: 4-week implementation

If you're a small business paying enterprise-level prices for Pardot, Marketo, or similar platforms, this real-world implementation story will show you there's a better way.

Customers' needs are constantly evolving, therefore Operations need to adapt to stay competitive. A great Consultant serves as their Clients eyes and ears in the marketplace, and is able to bring good solutions to their line of sight. Meeting operational needs with the right solutions could require either improving processes on a current System or making a switch to a new one; the latter happened to be the case with a recent Client.

Our Salesforce and HubSpot Consulting Services

The Challenge

Paying Enterprise Prices as a Small Business

My Client was facing a common small business dilemma:
- An expensive Pardot subscription designed for enterprise teams
- Complex features they weren't using (or didn't need)
- Steep learning curve preventing team adoption
- Platform requirements exceeding their actual needs

The Marketing Operations team needed powerful automation without enterprise overhead.

The Solution

Why HubSpot Made Sense for This Small Business:

After evaluating their actual needs vs. platform capabilities, HubSpot emerged as the clear choice:

Cost:
✓ Huge Cost Reduction & Faster ROI achievement

Better Data & Insights:
✓ Unified view of marketing and sales data in one platform
✓ Clearer attribution reporting
✓ More actionable dashboards

Enhanced Capabilities:
✓ Access to advanced features
✓ Better email editor and template options
✓ Improved mobile app for on-the-go management

We specialize in HubSpot Implementation for Small Businesses

The Results

✓ 57% reduction in total marketing platform costs
✓ $2,200/month savings ($26,800 annually)
✓ Fast ROI achievement

Operational Improvements:
✓ Time spent on campaign setup reduced significantly
✓ Faster campaign deployment with HubSpot's intuitive interface
✓ Better visibility into marketing performance with unified reporting

Platform Benefits:
✓ Unified CRM and marketing platform (eliminated data silos)
✓ Improved collaboration between marketing and sales teams
✓ Access to HubSpot's extensive training resources and support